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The Top 7 B2B Content Projects for Freelancers
If you’re a B2B content writer, I have some news you’ll love to hear: B2B content marketing continues to grow, creating more and more demand for trained B2B writers. While there are many different...
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How to Evaluate a Potential Copywriting Niche
You’ve made a list of possible copywriting niche or target markets you’d like to focus on. You’re in the process of evaluating those niche markets, but you’re not sure which one is best and most...
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How to Change Your Copywriting Niche
Last week, I explained how to evaluate a copywriting niche. This week, I want to talk to you about how to change your copywriting niche. There are many reasons why you may want to change your niche....
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How to Harness the Power of Habit
If you’ve ever had a habit — good or bad — you know how powerful they can be. That’s good news, because when we tap into the power of habit, we can have more consistent success as a B2B writer or...
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Simplify Your Marketing for Better Results
How do you market your B2B copywriting services? If I asked a dozen successful B2B copywriters, I’d probably get a dozen different answers. “Cold calling.” “Writing articles and speaking.” “SEO.”...
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5 Characteristics of a High-Value B2B Copywriter
Imagine talking with a prospect who is delighted to pay you a professional fee for the project you’re discussing. Yes, it really is possible. So how do you position yourself as a high-value B2B...
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Practical Ways to Conquer Deadline Stress
Imagine this scenario… You have a white paper to write for a very important client. You’ve been working on the white paper for the last couple of weeks, but you’ve fallen a little bit behind. Suddenly,...
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When to Use B2B Long Form Copy
You may have heard Business-to-Business (B2B) is a short copy world. Especially when it comes to sales copy like emails, landing pages, and product pages. And for the most part, that’s true. Most of...
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5 B2B Copywriting Tips from the Experts
Recently, I spoke at an event with several other B2B copywriting experts. Along with the other attendees, I wrote down dozens of takeaways that will help me in my copywriting business. As I looked over...
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A Simple Way to Prospect with Cold Calls
Do you dread making cold calls? Making cold calls to build your business has gotten a bad rep over the past few years for some good reasons and for some bad reasons. The bad reasons are that cold calls...
View ArticleEmail Marketing: The B2B Buyer’s Progression
Date: December 11 2017 Topic: Email Marketing: The B2B Buyer’s Progression Presenter: Steve Slaunwhite A B2B Writing Success member wrote in and asked about the content progression of an email series...
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How to Write Effective B2B Headlines
Most copywriters find it a challenge to write strong, effective B2B headlines. There’s a bit of mystery to writing a headline, isn’t there? It’s almost as if the great headlines seem to come out of...
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3 Tips for Finding Engaging Content Marketing Topics
Every B2B content writer is faced with the challenge of developing content marketing topics that will engage potential buyers. Sometimes your client will know their market well and give you plenty of...
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How to Increase Your Productivity as a B2B Writer
High productivity is one of the most important ingredients to success as a freelance B2B copywriter or writer. The faster you’re able to get projects done, the more money you’ll make on those projects....
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How to Get on Retainer with Copywriting Clients
One of the downsides of freelancing is the uncertainty when it comes to cash flow. As a freelancer, you’re typically stringing together a series of paid projects in the hopes of creating a steady cash...
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Leverage Your Product Knowledge as a B2B Writer
Would you like to save time, reduce stress, and make more money per project? You can when you leverage your product knowledge. Let me give you an example. I’ve never been a Realtor or a real estate...
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How to Be a Go-To Freelance Writer for Agencies
Working for an agency has many advantages, but how do you get that work? And how do you get to the top of their go-to list of freelance writers? By agency, I’m referring to any company that does...
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5 Ways to Boost Your Confidence as a B2B Copywriter
Imagine you’re looking for a kitchen renovation contractor. You’ve invited people to come to your home to talk to you about renovating your kitchen. The first contractor comes in, and you ask him a few...
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How to Write Effective B2B Email Subject Lines
I was at a client’s office just the other day, talking about a blog project he wanted to launch. He was showing me something on his computer and I couldn’t help noticing the email icon at the bottom of...
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Should You Be a B2B Project Specialist?
You may have heard of Gordon Graham, who is known in the trade as “That White Paper Guy.” Gordon specializes in white papers — about 90% of the work he does is writing white papers for companies. Being...
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