Clik here to view.
How to Differentiate Yourself as a B2B Copywriter
Do you stand out from the crowd of other B2B writers and copywriters? Do prospects have a way to differentiate you from any other writer? This is very important if you want to succeed as a B2B writer...
View ArticleClik here to view.
Selling Yourself to B2B Marketing Directors
As you may know, there are three categories of clients that you’ll likely work with as a B2B writer or a copywriter. The first category is business owners. The second category is what I call agency...
View ArticleClik here to view.
The 4 Master Content Topics for B2B Copywriters
Imagine this scenario: A client wants you to write a meaty, interesting article for their blog every two weeks. They may post other content on their blog as well, but they want you to plan and write an...
View Article6 Tips for Managing a B2B Website Writing Project
B2B website writing projects can be rewarding. But these projects can easily go wrong if you’re not careful. Here are tips for managing them effectively. The post 6 Tips for Managing a B2B Website...
View ArticleTwo Approaches for Working with B2B Copywriting Clients
The transactional approach to working with clients is simple and profitable. But taking an engaged approach makes you a valuable part of your client’s team. The post Two Approaches for Working with B2B...
View ArticleSimple Negotiation Strategies for B2B Copywriters
Let’s say a new client contacts you. And they need a white paper written by an expert like you. You’re excited to have a conversation with this potential client. And then it comes down to talking about...
View ArticleBlog Topics That Generate Leads for Your Freelance Business
How do you come up with blog topics to generate leads for your freelance business? Here are some ideas. The post Blog Topics That Generate Leads for Your Freelance Business appeared first on B2B...
View Article3 B2B Copywriting Formulas You Don’t Know (But Should)
Steve Slaunwhite shares three copywriting formulas he developed... that don't stifle creative freedom… and they’re proven to work in the B2B market. The post 3 B2B Copywriting Formulas You Don’t Know...
View Article3 Steps to Create Webinar Titles that Grab Attention
Webinar titles are just as important as any headline. Follow these three steps to creating those titles ─ and watch your clients say Wow. The post 3 Steps to Create Webinar Titles that Grab Attention...
View ArticleChoosing the Wrong Pain Point Will Sink Your Copy
You can write the best copy in the world, but if it isn’t pointed at the right pain point, it will go wide of its mark. Identify if you have the right pain point by looking at these three...
View ArticleThe Tao of Writing Email Subject Lines
Why aren't your email subject lines working? Steve Slaunwhite has eight questions you can ask yourself to find your own way to great subject lines. The post The Tao of Writing Email Subject Lines...
View Article5 Sales Copy Editing Tips to Double Conversions
Even when you’ve written the best sales copy you can, there are ways you can make it better. In fact, here are five sales copy editing techniques I’ve learned that can double conversions. The post 5...
View ArticleDo You Know the Copywriter Song That Will Make Your Copy Dance?
Keep this copywriter song in mind when you write your promotion, with one copy-specific twist, and you will exponentially increase the chance your copy will stand out and get customers’ attention. The...
View Article