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Writing Radio Commercials for Fun and Money (Part 1)
Imagine driving in your car and listening to the radio, and a commercial comes on. And that commercial you’re listening to is your script. You’re hearing the words you wrote being read over the...
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8 Tips for Writing B2B Radio Ads (Part 2)
Last week, I told you about the basics of the radio ad writing business and how it works. I gave you some tips on how to break in and get some of these gigs. This week, I want to give you some tips for...
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How to Pitch Articles to B2B Publications
A few years ago, I published an article in a B2B trade publication, and then forgot about it when I moved on to other projects. Then out of nowhere, I got a client who called me and said he had come...
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Copywriting Makeovers: Tips and Tricks
There’s a copywriting project that can be very lucrative for B2B copywriters. Or, it can be a problem. I’m talking about copywriting makeovers. There are two common scenarios. First, you have a client...
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Should You Hire a Virtual Assistant?
One of the things I often struggle with is what I call the last mile on a B2B copywriting project. A perfect example happened just a couple of days ago… I was writing a website. I was soaring through...
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When Should You Charge for Revisions?
One situation you’ll encounter as a copywriter is making revisions. It’s a common part of copy projects. But then the question becomes whether or not you should charge for the additional work. Here are...
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A 5-Step Method for Better B2B Sales Copy
Would you like to be able to write better B2B sales copy in less time? You can with the five-part strategy I use to produce winning B2B sales copy for my own clients. If you use this strategy before...
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How to Keep a B2B Client When Your Contact Leaves
When you’re a Business-to-Business copywriter or consultant, the company you’re working with is not actually your client. It’s actually the business owner or the marketing director who hired you for...
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When You Need to Quit a B2B Copywriting Project
Normally we focus on getting clients and landing good projects. But sometimes, as freelancers, we’ve run into the opposite problem. In my experience, it’s very rare… But I want to address it in case...
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Working with Small Businesses as a B2B Copywriter
As a B2B copywriter, you might work with creative agencies or the marketing directors for mid-sized or larger companies. But there’s a third type of client you might work for, and that’s small...
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How to Win the Conversational Style Argument
Many years ago, I landed a sales training client. I was discussing web copy on a telephone conversation with the president of the company. On the homepage of his website, the copy describing his sales...
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How to Create an Accurate B2B Buyer Persona
What is a buyer persona? A buyer persona is simply a profile of your client’s ideal customer. You might actually have two or three different buyer personas for a particular client because a client may...
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A Secret and Powerful B2B Copywriting Tip
When I’m doing workshops and seminars, and even in the how-to guides I’ve written on copywriting, I’ll often share this secret B2B copywriting tip that few writers know about. It’s an especially...
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What’s the Best Lead Magnet for a B2B Copywriter?
What is the best type of lead magnet for B2B writers and copywriters to use to attract potential clients? This was a question I received recently from a new B2B copywriter, so let me share my insights...
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Using Account-Based Marketing to Land Dream Clients
Have you heard of account-based selling or account-based marketing? With this approach to prospecting, you target just a few companies that could make a big impact on your business. You may know it as...
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How to Ask Your Clients for Referrals
How would you like to get more referrals from your clients? There’s a successful technique I use that can get you referrals from clients, and do so without damaging the relationship with your client,...
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How to Get B2B Scriptwriting Work (Part 1)
One area of B2B copywriting that doesn’t get much attention is B2B scriptwriting. This is an area that can be a lot of fun, and lucrative to boot, but it’s hard to find good information about how to...
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How to Write B2B Scripts (Part 2)
Writing B2B scripts can be a lot of fun, and when you get to hear or see the results, it’s quite an experience. In my previous article, I wrote about how B2B script writing is different from other...
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7 Tips to Shorten Copy without Losing Impact
If you’ve been a copywriter for any length of time, you’ve run into this problem. You’ve written some copy, but it’s too long to fit into the available space. How do you cut it down? Especially if your...
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What to Do When Your Client Goes Silent
There’s a scenario I hope never happens to you, but you should be prepared for it just in case. It’s when your copywriting client goes silent while you’re working with them. Let’s say you write a draft...
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